Independent technology consultant — Montréal

Twenty-five years in retail technology. Now putting AI to work where it actually moves the business.

I help retailers and operators ship AI into the parts of the business that produce revenue — catalog, ERP, sales, data — not into press releases. Most of my career was running IT and digital at Pro Hockey Life and FGL Sports / Canadian Tire. Since 2025 I work directly with clients.

Get in touch

What I do

Four things, done end-to-end.

I take work from raw business need to running in production. No subcontractor chains, no slide decks that someone else has to implement.

01

AI inside business processes

Agents for sales teams, RAG over product catalogs, AI-generated SEO copy at scale, vision models on operational data. Built so they pay back, not so they demo well.

02

E-commerce platforms

Shopify-heavy. PIMs, theme work, embedded apps, store audits, catalog ingestion. I have shipped this stack from both the retailer and the vendor side.

03

ERP & data migration

Building a custom ERP from scratch to replace Dynacom for a multi-store Quebec retailer right now. Data cleanup, model design, migration scripts, the whole arc.

04

IT process & advisory

Standardizing IT processes, PCI compliance, disaster recovery, vendor selection. The unglamorous work that decides whether the rest of it ships.

Recent work

Since I went independent in September 2025.

Selected engagements. More on request.

Motair

HVAC & electrical parts · Multi-store Quebec retailer

From no data standards to one engine feeding the store floor, marketing, and Shopify.

Motair had no shared schema for product data — categories and attributes varied by source, by year, by whoever entered them. Defined a clean category-and-attribute structure with the Motair team, then built the engine that enforces it. Three systems now run off that foundation:

  • A store agent that gives sales staff direct access to product information in plain language.
  • A marketing AI for campaign management and product recommendations.
  • An automated pipeline that publishes standardised products from the engine straight into Shopify.
  • PostgreSQL
  • Python
  • LLM agents
  • Shopify Admin API
  • Docker

Lalita's Art Shop

Independent art retailer · Shopify

elise.paisore.com

Elise — a bilingual PIM that turns raw descriptions into SEO-ready listings.

Built Elise, a Product Information Management tool for Lalita's Art Shop. Paste a raw description and a few photos, get a publish-ready Shopify listing. What it does:

  • Generates bilingual EN+FR product copy — body, meta title, meta description, alt text — from raw input in one pass.
  • Writes the JSON-LD product schema as a Shopify metafield so the listing serves rich snippets and AI-search results.
  • Calibrates prompts to the store's voice and product taxonomy so new variants stay on-brand without per-listing editing.
  • FastAPI
  • React
  • PostgreSQL
  • Gemini
  • Shopify Admin API

Futech

Industrial supplier · Product catalog pipeline

From scattered supplier feeds to a single publish-ready product catalog.

Turning multi-supplier product data into a structured catalog — with a price-intelligence layer on top for the buying group. Three pieces:

  • A system that gathers product information and specifications from multiple supplier sources and emits a structured catalog — cutting time-to-market for online launches.
  • A price-intelligence agent for the buying group that tracks current and historical prices across suppliers and surfaces the movements that matter for purchasing decisions.
  • In progress: an AI layer that recognises and reconciles different supplier file formats automatically, removing the per-supplier custom parsing that slows onboarding today.
  • Python
  • PostgreSQL
  • LLM agent
  • Docker

François Gueret

Senior business analyst · Independent contractor

A fast, bilingual, no-framework site for an independent BA.

A single-page contractor site, plain HTML/CSS/JS, sub-200 KB total. Live language toggle (EN/FR persisted to localStorage), accessible to 320 px viewports, no JS dependencies. Designed so an inbound recruiter sees the experience in 5 seconds and the contact form in 8.

  • HTML
  • CSS
  • Vanilla JS

Background

A career-long path from server rooms to AI.

I came up running infrastructure for finance and retail operators, then ran technology for Pro Hockey Life through its acquisition and integration into FGL Sports / Canadian Tire. Eight years at CTC delivering digital — leading developers, business analysts, integrations, warehousing — until I left in September 2025 to consult.

  1. Sept 2025 — present

    Independent Technology Consultant

    AI integration, e-commerce, ERP, data cleanup. Active engagements with retailers and operators in Quebec and beyond.

  2. 2017 — Sept 2025

    Digital Delivery Manager — FGL Sports / Canadian Tire

    Led front-end, back-end, and BA team for e-commerce across CTC and FGL banners. New solutions from proof-of-concept to production: technology stack, integrations, warehousing, business processes.

  3. 2013 — 2017

    IT Delivery Manager — FGL Sports / Canadian Tire

    Took on National Sports and Sports Experts Franchise Digital after PHL acquisition. Data Centre, Infrastructure & Security, Telecom, Help Desk, E-Commerce, Enterprise Apps, PCI compliance.

  4. 2009 — 2013

    Director of Technology — Pro Hockey Life

    Head of technology at a private-equity-backed retailer that I helped scale to $100M in revenue before its sale to Canadian Tire. Brought the web platform in-house — operational cost down 60%, revenue up 300% over four years. Standardized processes across retail, distribution, and third-party providers so the business could be acquired without the wheels coming off.

  5. 2007 — 2009

    Sr. IT Project Manager — Stock-Track Group

  6. 2002 — 2007

    Director of Operations — Frontline Technologies

Home lab

Where I keep the receipts.

I don't sell home automation, but I run a serious one. 380+ accessories. 60+ automations. Vision-AI on the cameras for security and presence detection. If I tell you AI in your business can be reliable, it is partly because I run it in mine.

380+

connected accessories

60+

live automations

AI

cameras with vision AI

Contact

If your problem looks like one of these, write me.

Email is the right channel. I read it. I reply within a business day.

[email protected]

Based in Montréal · Working in EN / FR